Hi, I'm Sachin Kumar

I started in performance marketing in 2021, running my first Meta Ads campaigns for D2C apparel brands in India. What started as learning the basics of Facebook Ads Manager quickly became an obsession with the full growth stack, not just ads, but attribution, conversion rate optimisation, funnel design, and the technical infrastructure that makes everything measurable.

Over four years, I've managed over ₹10 crore in ad spend across Meta and Google, worked with 7+ brands across sectors including fashion, gaming, fintech, real estate, and SaaS, and built a reputation for operating in the spaces most marketers avoid, like restricted verticals where compliance is non-negotiable and creative strategy has to be both compelling and policy-safe.

In 2024, I took a step into product by building and launching LeadScraper AI, an AI-powered B2B lead generation tool. Getting to 200+ beta users in 90 days with zero ad spend changed how I think about growth: it's not just about running campaigns, it's about building systems that attract, convert, and retain. That experience made me a more complete operator.

Today, I work as a solo growth operator, which means you work directly with me, not an account manager who relays messages to a junior analyst. I'm technical enough to implement tracking and build automation workflows, commercially aware enough to optimise for business metrics rather than platform vanity metrics, and honest enough to tell you when a channel isn't working instead of running it to justify the retainer.

When I'm not building growth systems, I'm writing about the intersection of AI, automation, and performance marketing. I believe the best growth operators of the next decade will be the ones who combine creative instinct with technical fluency and data literacy, and that's the direction I'm deliberately building toward.