B2B · Case Study

Building a digital front door for a cross-border logistics brand. From zero online presence to 17,600 impressions in 6 months.

Courier Logistics & Import-Export · India · Website live in 3 weeks

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17,600

Total Google impressions

223

Total organic clicks

3x more

Inbound enquiries

The Background

Entire business relied on offline referrals. No website or digital trust signals to compete with larger B2B logistics competitors.

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Before We Stepped In

No website and no digital presence of any kind
All new business came through word of mouth and personal referrals
Competitors with basic websites were winning clients on trust signals alone
No way for international prospects to verify the business or get a quote online
Zero data on where enquiries were coming from or how to scale them

What We Built

The Digital Foundation Sprint

Conversion Focused Website

Designed and built expresindia.com as a real lead-generation tool
Clear service breakdowns covering international courier and import-export routes
Easy to find contact and quote paths throughout the site

SEO Foundation and Tracking

Implemented site structure, on-page optimisation and search tracking from day one
Set up Google Search Console to capture real performance data
Site now consistently indexed across a meaningful volume of search queries

Lead Capture System

Site structured to surface and capture enquiries clearly
Express India can now see where leads originate instead of relying on referrals
Lead forms connected to instant WhatsApp notifications so no enquiry is missed

Measurable Success

The Results

Total Google impressions17,600

Total organic clicks223

Inbound enquiries3x more

17,600

Queries where the site appeared in search in 6 months

Import-export and courier is a high-authority search category. Ranking against national logistics players takes sustained content, backlinks and authority-building over time - not just a foundational setup. These numbers reflect a brand still in its early SEO growth phase.

Total organic clicks223

Inbound enquiries3x more

"Sachin helped us build our complete online presence from nothing... the way he connected our enquiry forms directly to WhatsApp makes responding to clients so much faster."