E-COMMERCE · Case Study

Building the full growth engine behind a premium leather brand. From website to high-ticket deals.

D2C & B2B Premium Leather Goods · India · Full build in 60 days

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3x to 4x

Paid ads ROAS

TATA, Amazon, Navy, TCS

Enterprise deals closed

Multiple terms

Google page 1 rankings

The Background

The brand served both D2C shoppers and B2B corporate gifting buyers but had no website, no tracking, and no way to reach institutional buyers.

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Before We Stepped In

No website and no digital presence - entirely reliant on in-person sales
No analytics or tracking - no visibility into how visitors moved
No B2B outreach system to reach enterprise buyers like TATA, Amazon or the Indian Navy
Two very different buyer types with no single platform built to serve both

What We Built

The Digital Foundation Sprint

E-Commerce Website

Full e-commerce platform built from scratch to handle both sides of the business
Individual product browsing and purchase for D2C customers
Dedicated corporate gifting flow for bulk B2B buyers with different needs

Analytics and Paid Ads

Full analytics and Meta Pixel tracking implemented across the entire site
Every visitor action mapped so the team can see exactly how people move through the funnel
Full-funnel Meta and Google Ads campaigns running consistently at 3x to 4x ROAS

B2B Outbound Engine

Structured outbound system combining targeted email and LinkedIn outreach
Corporate gifting deals closed with TATA, Amazon, Indian Navy and TCS
High-ticket accounts opened through direct relationship-building not inbound traffic

Measurable Success

The Results

Paid ads ROAS3x to 4x

Enterprise deals closedTATA, Amazon, Navy, TCS

Google page 1 rankingsMultiple terms

3x to 4x

Sustained return on every rupee spent across Meta and Google

Most D2C brands treat their website, their ads, their SEO and their B2B outreach as separate problems handled by separate people - and the result is a business that sells but never compounds. Two Sapiens needed one connected system.

Enterprise deals closedTATA, Amazon, Navy, TCS

Google page 1 rankingsMultiple terms

"He did not just build our digital presence from scratch - he positioned us perfectly to start closing large corporate bulk orders... We are now working with some of the biggest organisations in India."