FOOD TECH · Case Study

Cut out Zomato and Swiggy commissions completely. Saving over Rs 50,000 every single month.

D2C Premium Bakery · New Delhi · 45 days end to end

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Rs 50,000+

Monthly commission savings

40%

Commission per order recovered

Rs 6L+

Annual savings unlocked

100%

Customer data ownership

The Background

1,000+ happy customers, but all orders were flowing through Zomato/Swiggy. They were losing 35-40% per order to commissions and didn't own their customer data.

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Before We Stepped In

All online orders went through Zomato and Swiggy with 35 to 40 percent commission on each
No direct channel to reach their own customers
Payout delays meant cash flow was always lagging behind sales
The brand had zero ownership over customer data or repeat purchase behaviour

What We Built

The Digital Foundation Sprint

Custom Ordering Website

Built a fast custom website on Next.js where customers browse and order directly
Real product photography and proper brand presentation throughout
Smooth ordering flow from menu to checkout with zero friction
Mobile optimised since most customers order on their phones

WhatsApp Direct Ordering

Set up a WhatsApp ordering channel alongside the website
Every order lands directly with Mithi Cravings with zero platform fees
Fast replies and reorders for existing customers

Commission Migration Plan

Identified how much revenue was leaving via aggregator commissions each month
Created a strategy to move loyal customers toward the direct channel
Set up tracking to measure order volume and savings across all channels

Measurable Success

The Results

Monthly commission savingsRs 50,000+

Commission per order recovered40%

Annual savings unlockedRs 6L+

Customer data ownership100%

Rs 50,000+

Money that now stays in the business every month

For D2C food brands, aggregator platforms solve discovery but they quietly tax every order forever. The fix is not to abandon those platforms overnight. It is to build a direct channel strong enough that customers want to order straight from you.

Commission per order recovered40%

Annual savings unlockedRs 6L+

Customer data ownership100%

"We were paying Swiggy and Zomato every single day... Sachin gave us our own platform and now our regulars order directly from us. Rs 50,000 saved every month..."